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Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less annoying for users by experimenting with ad types and placements. VirtualSky Denver-based VirtualSky recently rolled out the ability toRead More →

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Up until now, virtual experiences have been pretty much ad-free. One company trying to change that is India-based VadR Networks, which is looking to bring ads from existing advertising platforms into virtual reality environments. The company is currently working with mobile ad platform InMobi, and is in talks with Google. “We haveRead More →