By:
On:

More brands are likely to engage in using 360 degree video advertising, 2D digital billboards, 2D video, and even TV spots inside virtual reality environments over the next two years, the Interactive Advertising Bureau said in a report released Monday. At the same time, heat mapping analytics, emotional and story telling experiences willRead More →

By:
On:

Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less annoying for users by experimenting with ad types and placements. VirtualSky Denver-based VirtualSky recently rolled out the ability toRead More →