Press release: IMAX and ODEON & UCI Cinemas to launch first IMAX VR center in Europe Groundbreaking Agreement Ushers in Next-Generation of Immersive Entertainment Experiences to ODEON’s Printworks Multiplex in England LONDON – IMAX Corporation today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to installRead More →
IMAX will begin its virtual reality roll-out as early as the end of this year, IMAX Entertainment CEO Greg Foster said at a conference in Los Angeles this Wednesday. Moviegoers will be able to purchase bundled ticket that cover both the movie and access to a virtual reality experience located at the sameRead More →
Press release: IMAX Unveils Comprehensive Virtual Reality Strategy; Launches Location-Based Initiative Through Partnership With Starbreeze IMAX to Create Fully Integrated Premium Out-of-Home VR Offering Encompassing Camera Capture, Content Distribution and Delivery NEW YORK — IMAX Corporation announced its strategy to develop a premium location-based virtual reality offering that will deliverRead More →