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History and ‘heat’ of glass factory comes alive with new 3-D virtual living museum Using photos from University Libraries to guide them, designers for Ball State’s IDIA were able to simulate the conditions of factory life at the Ball Brothers Glass Manufacturing Co. in Muncie. Advanced 3-D technology is allowingRead More →

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Press Release: Henk Rogers named CEO of Avatar Reality, Inc. Entrepreneur and Interactive Entertainment Visionary Expands Role at 3D Virtual World Company HONOLULU, HI — Avatar Reality, developers of the Blue Mars 3D virtual world and iOS app, today announced the appointment of company Co-Founder Henk Rogers as CEO, effective immediately. Rogers isRead More →

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Press Release: Avatar Reality’s Blue Mars Mobile becomes first 3D iOS app with thousands of user generated items available for purchase App Now Available to Download for Free on App Store HONOLULU, HI — Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announcedRead More →

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Press Release: Blue Mars now easier to access with launch of application for iOS devices Blue Mars Mobile Now Available for Free on App Store HONOLULU, HI– Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announced the release of Blue Mars Mobile, itsRead More →

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Much has been said in recent years regarding the benefits and substantial returns an organisation can achieve by integrating an Online 3D Environment into their everyday operations. Indeed, examples and demonstrations of the power and financial savings 3D collaboration can bring to businesses have been researched, developed, trialed and documentedRead More →

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Press Release: Ball State University’s IDIA Lab launches next-generation immersive learning experience on Blue MarsMassive New Site Features Fully Interactive, Detailed Replicas of 1915 Panama- Pacific International Expo, Japanese Temple, Virtual Museum and More MUNCIE, IN and HONOLULU, HI, Nov 23, 2010 — Ball State University’s Institute for Digital IntermediaRead More →

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The  OnLand business park opened today in the Blue Mars virtual world as a place for traditional companies to market their goods in high-fidelity three dimensional form to their clients. The OnLand park is targeting business-to-business sales in which 3D models are important, such as manufacturing. This is a departureRead More →

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Blue Mars is currently testing a cloud-based streaming service, which will soon allow users to log into the high-end, graphics-rich immersive world via a simple browser interface. “We’re running it now, with cloud servers in LA,” said Jim Sink, CEO of Avatar Reality, the parent company of Blue Mars. TheRead More →