Scott Lum – Hypergrid Business

Scott Lum

Scott Lum is a disruptive digital marketer and new media junkie. He manages the digital event program for Microsoft, creating and promoting webcasts, audio podcasts, videos and hands-on virtual labs for technical audiences. He's also working with the convergence of in-person and digital events with social media. The views presented are mine alone and do not necessarily reflect those of my employer.

Bringing Virtual Events into the Mainstream

By: Scott Lum

On: January 31, 2011

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last week, â€œWhat are/will be the biggest impediments to the VirtualRead More →

Why Must Virtual Events Look Like In-Person Events?

By: Scott Lum

On: January 18, 2011

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of the top vendors and trends in the virtual event industry.Read More →