Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies. As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive and successful campaigns that cross from public relations and marketing to social media and virtual events. She has been an active participant in the emergence of the virtual events industry, originally in her roles with technology pioneers ON24 and INXPO and recently as a consultant with the Virtual Edge Institute.
While most of the attention within our industry has been on the 2D and 3D platforms for virtual events, I envisioned that a simpler, website-like interface may begin emerging for digital events. My post last December postulated that this website interface would be widgetized, allowing users to add or removeRead More →
Technology improvements have allowed us to meet, connect and engage online. The 2008 financial crisis further drove the adoption of virtual events for organizations. But even to this day, there is no standard definition of what a virtual event is today and where it should be tomorrow. My partner atRead More →
According to a new report, virtual conferences are not longer a novelty for associations and are expected to triple in number this year. And while reducing costs remains a major driver for virtual events, organizers are now looking at ways to use them to generate revenue. Virtual events emerged asRead More →