UK supermarket offers VR Halloween experience

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel,Â and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a week.

The 360-degree video can be watched on a traditional screen, where viewers can scroll the video to look in any direction. Users can also watch the video in immersive virtual reality if they have a compatible headset.

The supermarket is giving away free Google Cardboard sets sets in five stores.Â Google Cardboard-compatible headsets are also available for order from dozens of manufacturers starting at under $10.

The video also includes TrueView cards â€“ a new YouTube feature that showsÂ product information and allows click-to-buy options.

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Maria Korolov

Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn, and check out her latest videos on the Maria Korolov YouTube channel. Email her at maria@hypergridbusiness.com. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.