Tommy Hilfiger models walk virtual runway

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WeMakeVR.com and Tommy Hilfiger launch VR Runway Show Experience

Hosted in select ‘Tommy Hilfiger’ stores and wholesale partners globally, consumers can watch WeMakeVR’s “Fall 2015 ‘Hilfiger Collection’ VR experience” from a VIP seat in 360 degree 3D virtual reality – and then immediately shop the collection.

AMSTERDAM, THE NETHERLANDS – WeMakeVR is pleased to announce a collaboration between fashion brand Tommy Hilfiger and WeMakeVR. Customers of Tommy Hilfiger will be able to experience the Fall 2015 Hilfiger Collection runway show in three-dimensional, 360-degree virtual reality. The groundbreaking concept will launch on October 19, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and Moscow.

(Image courtesy WeMakeVR.)
(Image courtesy WeMakeVR.)

WeMakeVR’s newest iteration of its innovative virtual reality camera allows shoppers to experience the show from VIP-seating, as well as get a glimpse behind the scenes of the Fall 2015 Hilfiger Collection. Consumers are offered the unique opportunity to experience the show backstage, an experience typically inaccessible for individuals not involved in the show’s production.

“Our special virtual reality cameras, combined with Tommy Hilfiger’s creative vision of the Fall ’15 Hilfiger Collection fashion show, resulted in an experience that goes beyond that of VIP guests,” said Avinash Changa, Founder and CEO of WeMakeVR. “Users get an incredible peek behind the scenes; they stand next to models right before they walk out onto the runway, and they feel the excitement of being backstage after the show.”

This collaboration marks the significance of Virtual Reality technology and production for the retail market, allowing for unique ways to enhance the consumers’ experience. Bringing the consumer and brand closer together.

“We are driven by a vision to exceed consumer expectations, inspire them, and offer retail experiences they never thought possible,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “The collaboration with WeMakeVR opens the doors to a unique part of our world, directly connecting the consumers in our retail space with one of our largest brand events each season.”

“When we presented our technology and our vision to Daniel Grieder, Tommy’s global CEO, he instantly recognized the potential of our collaboration. He understood WeMakeVR is not just about the technology, but about applying it in a way that adds value beyond the initial wow-factor. It’s a pleasure to work with Daniel and his team, WeMakeVR and Tommy believe VR will be a great tool for the fashion industry.” The Fall 2015 VR experience is a first pioneering step. Both look forward to the next virtual reality show, which promises to take the experience even further

About WeMakeVR

WeMakeVR is a pioneer in the Virtual Reality space. We created the world’s first native stereo 3D VR Camera and developed a unique post-production workflow for VR-experiences. WeMakeVR doesn’t just innovate in technology, we explore new ways of storytelling, production and workflows to be at the cutting-edge of VR at all times. We work with a variety of brand names such as Tommy Hilfiger, IBM and London Symphony Orchestra to connect brands and audiences in an unprecedented way. Furthermore, WeMakeVR works closely with universities and support projects to research meaningful applications in fields such as education and healthcare. We believe Virtual Reality to be the medium of choice to bring people Moments of Joy.

About Tommy Hilfiger

With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestylegroups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfigerand Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

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