Magazine group opens virtual convention center

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Press release: MediaTec Publishing Creates Virtual Human Capital Media Convention Center

Partners with Unisfair to expand beyond in-person event experience

Chicago, Jan. 18 — MediaTec Publishing Inc., publisher of Chief Learning Officer, Talent Management and Diversity Executive magazines, is partnering with Unisfair, the leading provider of virtual events and virtual learning environments, to develop the HCM Convention Center, an online conference environment for the human capital management industry.

Dubbed “The Meeting Place for Human Capital Media,” the new platform will allow human capital professionals 24/7 access to industry-leading content, white papers, videos, discussion forums and networking opportunities with subject-matter experts and like-minded peers.

When it launches this spring, the HCM Convention Center will extend MediaTec’s highly regarded live events — such as the twice-yearly CLO Symposium and the annual Strategies conference for talent management and diversity executives — to an online platform that doesn’t require travel investments or time away from the office.

“The HCM Convention Center will now enable us to bring our event to a much broader audience of human capital management professionals,” said Norm Kamikow, president and editor in chief of MediaTec Publishing. “Within a few weeks of each of our live events, the entire event will be available on the Unisfair platform for those who may have wanted to attend but couldn’t.

“We’re also adding value and enhancing the original experience for those professionals who were able to attend in person. For example, our conference programming often includes concurrent sessions that require attendees to make a choice. Now, with the event available virtually at the HCM Convention Center, attendees can go back and attend those sessions they missed.”

In addition to extending the same high-quality educational experiences offered at MediaTec’s live events, the HCM Convention Center will offer expanded opportunities to interact with industry vendors via virtual exhibits; chat with presenters and peers; view collateral or videos; and attend special online-only events.

In developing the HCM Convention Center, MediaTec Publishing and Unisfair discovered a strong synergy between their missions.

“We partnered with Unisfair because they are the clear leader in virtual events. They are uniquely equipped to provide our attendees with a visually appealing user interface that is intuitive, easy to navigate and feature-rich,” said Kamikow. “Their platform represents a user-friendly, self-service virtual environment that is always on. Busy human capital management executives can engage in our events whenever it fits into their schedules, without having to travel or even leave the office.”

“MediaTec is hosting some of the most significant events in the human capital industry,” said Stu Schmidt, Unisfair vice president of sales and services. “We are thrilled that our award-winning Virtual Engagement Center will help transform these rich events into engaging online experiences for participants in all geographies.”

About MediaTec Publishing, Inc.

MediaTec Publishing Inc. is a leading integrated media company serving the human capital, management and workforce development industries. MediaTec publishes Certification Magazine, Chief Learning Officer magazine, Talent Management magazine, Diversity Executive magazine and operates the online industry resource, HumanCapitalMedia.com. MediaTec leverages its award-winning editorial content with innovative integrated media products including targeted e-newsletters, webinars, interactive Web sites, special print and online supplements, resource guides, industry research and conferences that bring together international audiences to network and discuss leading-edge strategy and best practices in the industry. MediaTec partners with recognized industry experts and provides thought-provoking feature articles, news, opinions and insights through its award-winning publications, events and e-media. Each MediaTec product gives readers the business intelligence and knowledge they need to succeed in new and changing markets.

About Unisfair

Unisfair provides cloud applications for the world’s most innovative companies to create branded and interactive virtual environments. Unisfair’s Virtual Engagement Center is a new channel to connect with customers, prospects and employees anytime and anywhere. Industry leaders like ADP, Cisco, Genentech, Intuit, Novartis, IBM and KPMG leverage Unisfair’s platform for lead generation, customer engagement, training, recruiting and more.

Unisfair’s virtual environments are easy to use and offer a highly interactive experience through speaking sessions, exhibition floors and networking areas. By tracking the activities of each individual attendee, Unisfair delivers exceptional marketing intelligence. Backed by Sequoia Capital and Norwest Venture Partners, Unisfair is headquartered in Silicon Valley and has led the virtual events space since 2000. For more information, visit www.unisfair.com.

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