GlobalSpec to hold virtual events via On24

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Press Release: ON24 Announces GlobalSpec Virtual Events Production Partnership

SAN FRANCISCO, CA–  GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities, announced today that the company is hosting a wide variety of virtual events through 2011 with ON24, the global leader in webcasting and virtual events.

This month’s GlobalSpec Alternative & Renewable Energy online event illustrated the benefits of virtual event technology as a medium for communicating useful technical information. The show included a virtual exhibition hall featuring the latest in solar, wind and geothermal power technologies. The event also provided attendees with access to experts for Q&A and chat and opportunities to network with other key manufacturers and industry professionals from around the world.

This is one of 20 online events GlobalSpec has scheduled for 2010; more than 30 online events are planned for 2011.

(Image courtesy GlobalSpec)

“For the past 10 years, GlobalSpec has been at the leading edge of digital media within the B2B marketplace,” explained GlobalSpec Chairman & CEO Jeff Killeen. “We were an early pioneer of specialized vertical search, and our original and still flagship service — SpecSearch — helps connect industrial products buyers with OEM and distributor ‘sellers’ by enabling their product catalogs to be searchable online. From there, we introduced product focused e-newsletters, and today we have over 60 e-titles with a total circulation in excess of 9 million. Our current expansion into virtual trade shows for the industrial sector is the next logical step in scaling our digital product portfolio to better connect buyers and sellers with high precision and high marketing efficiency,” Killeen said.

GlobalSpec’s free Alternative & Renewable Energy online event “epitomizes many of the benefits of virtual events,” said ON24 CMO Denise Persson. “Thousands of industry professionals attended the one-day event, and reach will be further extended with on-demand availability of this truly valuable content.” She added that GlobalSpec virtual events stand out because of their impressive exhibitor lists and custom virtual environments.

Persson said that a virtual event is an especially effective solution for a conference focusing on green energy solutions. Unlike a traditional physical show, there are no collateral materials and no transportation or lodging costs. “Attendees participate from the convenience of their own desktops. Virtual events from GlobalSpec are the cost-efficient, environmentally responsible way to keep pace with the world’s rapidly changing energy market.” She added that the typical virtual event reduces carbon emissions by some 3,300 tons; an estimated 17,000 trees would be needed to have a similar effect.

To learn more about GlobalSpec e-events, visit www.globalspec.com/events.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, online events, the CR4 peer-to-peer and professional networking site and more than 60 e-newsletters — helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec’s trademarked search technology, allows users to search by specification more than 153 million parts in 2.3 million product families from more than 36,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

About ON24 Inc.

The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

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